Ved founded the Apparel Group in 1996. The group is part of APPCORP HOLDING and includes more than 85 brands with over 2,300 stores across 14 countries. In July 2024, the group signed a franchise agreement with AWWG to operate and expand Hackett London stores in Saudi Arabia and the U.A.E. Ved has over 28 years of experience as a business leader in the retail industry, beginning her career as a department manager in her father’s shopping mall. She is also an active member of the Young Presidents’ Organization and the Chief Executives’ Organization.