Kattan first entered the cosmetics industry with the launch of Huda Beauty alongside her sisters Huda and Alya in 2013. In 2018, she launched her own perfume brand, KAYALI. By the end of 2024, it had 26 fragrances and five collections and was sold in 30 countries worldwide across 2,690 stores. HB Investments was established in 2018 as a private family office for Kattan and three other family members to diversify their risk and invest in alternative businesses. Kattan is also a permanent cast member of the hit Netflix show ‘Dubai Bling.’