Al Baltaji joined BISSELL in 2018 and assumed her current position in 2019. In
February 2024, the company transitioned from a distributor-based model to a direct business with retailers in Saudi Arabia, which improved operational efficiency and boosted market share to over 15%. In October 2023, BISSELL saw a market share growth from 7% to 15% in most regions, reaching 22% in key areas. It also achieved a fivefold increase in CAGR over four years and tripled EBITDA profit. Al Baltaji previously worked with Al Khayyat Investments, Carrefour, and Walmart.