Choucair joined Omnicom Media Group (MENA) in 2006 and assumed her current role as CEO in 2021. She was selected to join the Awarding Jury for Media at Cannes Lions 2024, and she participated in a global initiative to develop the Inclusive Media 3Bs Toolkit, launched by UN Women during its Unstereotype Alliance Global Member Summit in February 2024. Choucair is also vice chair of the Advertising Business Group and a board member of IAB MENA.