Akhannouch founded Aksal Holding in 2004. The company has since partnered with a number of international luxury retail brands, such as Givenchy and Bottega Veneta. It employs more than 3,000 people. The company plans to open a smart, green downtown in Marrakech by the end of 2024, with an investment of $235 million and a vision to create 5,000 jobs. It also aims to create an e-commerce platform called Wa-Sal covering sectors including fashion, beauty, technology, luxury, and well-being.