El Hachem joined Uber in 2018 and assumed her current role in 2021, in which she oversees the U.A.E., Jordan, and Lebanon. In July 2023, Uber reduced its green rides prices in Dubai to align with UberX rates and increase accessibility for environmentally conscious transportation. In November 2023, it committed to achieve 25% emission-free kilometers in the city by 2026. In December 2023, it tripled the number of electric vehicles on its platform. El Hachem has over 10 years of industry experience. She was previously the strategy and planning manager for the Middle East and Africa at Uber and an associate at Booz & Company.