Sweid is the founder of Global Ventures, a venture capital firm with assets under management exceeding $300 million. It has a presence in Dubai, Abu Dhabi, Cairo, Jeddah, and Lagos. To date, it has completed 59 investments and six exits across ten markets. Its portfolio includes Thndr, Tarabut, Yodawy, and Pyypl. Noor also serves on the board of Immensa, an additive manufacturing startup. She was previously the CIO of the Dubai Future Foundation, a founding partner at Leap Ventures, and a founding board member of Endeavor U.A.E. Sweid also founded a chain of yoga and pilates studios, ZenYoga, which was acquired by Cedarbridge in 2014.