Chaqroun joined Holmarcom Group in 1989 and assumed her current role at Les Eaux Minérales d’Oulmès in 2010. With over 37 years of experience, Chaqroun today oversees more than 6,400 people spread out over both companies. In 2022, the Holmarcom Group acquired a 78.7% stake in the Crédit du Maroc bank. Chaqroun was appointed as a member of the Global Investors for Sustainable Development Alliance by the UN secretary-general, António Guterres. She is also a board member at the worldwide Renault Group and a member of the board of trustees of Al Akhawayn University, amongst others.