Kattan started her makeup brand, Huda Beauty, with her two sisters in 2013. Between 2022 and 2023, Kattan launched over 20 new products globally. In 2023, Huda Beauty hosted a beach cleanup in Dubai to celebrate the launch of WISHFUL Get Clean Cleanser in 2023. Kattan is also the chairwoman at HB Investments. Forbes recognized Kattan as one of America’s Richest Self-Made Women in 2023, with an estimated net worth of $400 million as of June 1, 2023.