Doireau joined Cartier in 2008 in France, moved to the U.A.E. in 2014 as marketing and communications director for the Middle East, and assumed her current position in 2021 to oversee the Middle East, India, Africa, and Türkiye with a workforce of 600 people. In July 2023, Cartier launched the Al Raya program, an immersive 12-month learning experience for Emirati talent. In October, Cartier opened its newest boutique at the Jio World Plaza in Mumbai.