<p class="MsoNormal"><span style="line-height:133%"><em>With the inaugural Athar – Saudi Festival only weeks away, the festival’s vice chairman and CEO of <a href="https://traccs.net/" target="_blank">TRACCS</a>, Mohamed Al Ayed, explains why creativity matters, and what value the festival will bring to Saudi youth and the economy at large. </em></span></p><p style="text-align:justify;" class="MsoNormal"></p>