<p style="text-align:left;" size="2" _root="[object Object]" __ownerid="undefined" __hash="undefined" __altered="false"><em><span style="color:#1f2329"><span style="background-color:#ffffff">Joanne Chehab, TikTok’s </span></span>Head of Business Partnerships for Managed Services, Global Business Solutions, MENA, explains why understanding fan behavior is key for brands looking to make an impact at the biggest events on the global sporting calendar.</em></p><p class="MsoNormal"></p>
