Opinion



April 2, 2019,   5:14 PM

How To Determine If You Really Need a Business Coach

Sohail Khan

Sohail Khan is the bestselling author of Guerrilla Marketing and Joint Ventures. He's a joint venture expert, entrepreneur, investor, and business mentor. He has launched and exited several seven- and eight-figure business ventures. FULL BIO

coaching

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If you are considering whether or not to hire a business coach, you are deciding if you are ready to embark on a grand adventure. Coaching is not for everyone, and even highly coachable people have times in their lives when coaching may not be what they really want or need. Here are a few important questions to ask yourself before making your decision.

Is this the right time for me to hire a business coach?

If you feel like you are ready to make some important changes, the time is right for you. If you are extremely busy and cannot imagine taking on another thing, then the answer is probably yes. The first thing you and your coach may want to explore is what to remove from your busy schedule to make your life feel simpler, more balanced and manageable.

Can I afford coaching?

Make sure to look honestly at your finances before entering into the coaching relationship. Are you able to pay the coach's fee for a minimum of six months without feeling like you are overextending yourself? If not, you may still want to continue and work with your coach on improving your financial situation.

Am I willing to try new things?

During your coaching, you will be invited to look at old situations in new ways. You will be offered new concepts and different ways to approach things. If you are willing to try out new possibilities and stretch your creative side, you could get a large return for your investment.

Is coaching what I am really looking for?

There are many other kinds of professional relationships, one of which might be more appropriate for you. Do you need an accountant, attorney, financial planner or personal assistant? Your coach could support you to find the right resources at the right time. Just be aware that there may be additional expenses for professional services that your coach is not qualified to provide for you.

If you decide to commit to coaching, there are a few important things to keep in mind, which will help you get the most out of every meeting, reach your goals as quickly and easily as possible, and allow you to have fun in the process.

Come prepared

If you know what you want to accomplish during each session, you will get more out of it. You will probably have stories to tell from the previous week—tell them in such a way that you get to the bottom line quickly and can learn from them—and quickly progress to the next level.

Be true to your word

Your coach will challenge you and make a lot of requests of you. If you say "yes," then do it—make it a habit to keep all of your promises to your coach. If you have any uncertainty about whether or not you can commit yourself to what the coach is requesting, say "no", then find a compromise.

Be fearless

Your coach is professionally bound to keep everything you say in the strictest confidence. Take advantage of that. By placing all of your cards on the table, you make it much easier for you and your coach to create a winning hand for you.

Challenge your coach

Let your coach know what parts of the coaching are working best for you, and what is not as effective. Ask your coach to show you more support where you need it, and in ways that you really respond to. Remember, your coach is a pro, and he or she has never dealt with anyone exactly like you before. You are on a unique journey together, and your coach will be learning new things, too.

Be a model client

Show up on time for all of your calls with your coach. Let your coach know how it is helping you. Your coaching call will become a time during the week when you get everything into perspective and make your most important decisions. Therefore, it is important for you to honour your coaching relationship and make it your top priority. If you cannot do this with your current coach, find one with whom you can.



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