Image source: Google
Among the latest product announcements at Google’s annual “Made By Google” hardware event yesterday, the world’s second most valuable brand also committed to invest approximately $150 million into renewable energy projects.
“We want to work towards a world where everyone has access to renewable energy, including our suppliers and their communities”, announced Anna Meegan, Google’s Head of Sustainability, Consumer Hardware, in a statement. As such, the multimillion-dollar funding will go into bringing green initiatives like sustainable energy grids to key manufacturing regions where products are made. The company’s internal operations have been carbon neutral since 2017, and it has committed to making all Google hardware out of recycled materials by 2022.
The pledge follows Google CEO, Sundar Pichai’s September announcement of a $2 billion investment in building clean energy infrastructure. It marked the biggest corporate purchase of renewable energy in history, which included 1,600 megawatts of wind and solar and 18 new energy deals. “Together, these deals will increase our worldwide portfolio of wind and solar agreements by more than 40 percent, to 5,500 MW—equivalent to the capacity of a million solar rooftops”, claims Pichai.
Google’s announcements add to the stepped-up efforts by leading technology firms to focus on their carbon footprint and supply chain processes. Last month, the world’s richest individual and Amazon co-founder, Jeff Bezos, announced Amazon’s commitment to use renewable power entirely by 2030.
The “Made By Google” event also announced the Google Stadia, a cloud video game streaming service, the new Pixel Buds and the highly-anticipated 6.3 inch Pixel 4 XL among other product launches. All Google’s Nest products launching this year are built with recycled plastics. The company has also taken control of the supply chain’s delivery aspect; shipping those products along with all other “Made by Google” products is now 100% carbon neutral.
The tech giant has also been experimenting in the wearable technology market. Google recently collaborated with denim label Levi’s to launch two smart jackets. The Jackquard-enabled jackets are currently available in the US, UK, Australia, Japan, Germany, France and Italy.