Tasnim Nazeer is an award-winning journalist, author, and Universal Peace Federation Ambassador. She has written for The Huffington Post, CNN, BBC, and others. She was awarded the FIPP global network of media Rising Stars in Media Award 2018 and the Ibn Battuta Award for Excellence in Media 2013 for writing on a range of topics from business and entrepreneurship to human rights and world news.
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Entrepreneurs can benefit in many ways from tapping into public speaking at events for networking opportunities or to promote their business or services. The Middle East especially is a hub for thriving startups and multiple platforms, and the need to establish a personal brand has become even more paramount in line with raising an entrepreneurial profile.
There are many entrepreneurs who fear the thought of standing up in front of a crowd, but it’s important to realise that honing your skills in this area can reap unprecedented benefits.
Communicating effectively is paramount when running a business, trying to build partnerships and draw in investments. Here are five reasons why you should embrace the art of public speaking and set yourself on the road for future success.
It establishes you as an expert in your field
Not every entrepreneur is asked to speak in public unless they have a relevant skillset or are knowledgeable in a particular area. For this reason, if you are selected to speak at an event or if you have an event of your own, you can use this opportunity to show people what you stand for and let your personality shine through.
The more that you speak in public on your area of interest, the more you will be able to impart invaluable knowledge to those who listen to you and further influence your following for your brand or business. It just takes one opportunity to set you off onto other speaking engagements and build a portfolio of speaking events that you have participated in to establish you as an expert in your field.
It builds key connections and engagement
Public speaking enables you to connect with your audience, engage, inform and inspire people. This connection will help with influencing buying decisions when people connect you to your brand or business.
Public speaking is about building relationships, whether that is with partnering organisations, other thought leaders or simply by connecting with your audience. Through working on your connection with others and engaging with them through dialogue, you will be able to enhance your networking skills and you may meet potential partners or investors along the way.
It increases self confidence
It has been reported that around 25% of people experience fear of public speaking. Your first ever gig may be a daunting one but it will help to increase your confidence in this area. The more practice and real-life experience of speaking in public that you gain will enable you to grow your self-confidence. After all, if you can speak to a crowd of people, sustain their concentration and make it through the day, anything else will seem to be a piece of cake!
There may be financial gain
Many successful entrepreneurs who have gone on to speak in public regularly get paid for their time and expertise in sharing their knowledge. There are numerous financial benefits in speaking at an event. Not only do you get to talk about something that you may be passionate about, but you also get to earn doing something that can promote your brand and share value.
You can share things that are important to you
Last but not least, public speaking enables you to share your views on topics that are important to you. You may be speaking about a piece of innovative technology that you have been working on and how it is bettering the society you live in. You may have a life experience where you have struggled to achieve your success but have come out triumphant.
Many people can benefit from your knowledge, your journey and challenges and this will be the start of engaging with the public on issues that you care about and that can help shape your brand.