Opinion



January 28, 2019,   1:28 PM

10 Ways To Increase Your Podcasting Power

Sohail Khan

Sohail Khan is the bestselling author of Guerrilla Marketing and Joint Ventures. He's a joint venture expert, entrepreneur, investor, and business mentor. He has launched and exited several seven- and eight-figure business ventures. FULL BIO

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10 Ways To Increase Your Podcasting Power

While it is possible to hire companies to produce your finished podcasts for you, the best approach is to start out simple and add a few easy tricks to your mix. Here’s how to increase your podcasting power. 

Share your podcasts

Remember to post news about your latest podcast release to social media and email your contacts list. Add your podcast to podcasting-oriented social sites like Podcast People or Pheed. Create unique, powerful podcast content that people will want to access and share, again and again.

Use hashtags and post to podcasting directories

Using or creating hashtags for your podcast and using them across Pheed, Facebook and Twitter is a great way to increase your podcasting brand-ability and visibility. Also learn which podcasting directories are best suited to your unique shows, and make sure you’re represented there.

Use calls to action

Tell your listeners which actions you’d like them to take, such as sharing your content, checking out your podcast archives, reading your show notes or sending questions and feedback. Make sure you ask people to subscribe every chance you get—in your sidebar, underneath your podcast posts, on your archive page and wherever it feels (and looks) natural.

Create an iTunes feed

Many podcast social networks and hosting sites offer you automatic or easy ways to do this.  Knowing what people look for, what people love and how they search will help you target for more visibility and shares. iTunes also features text-based podcasts for those who like to read.

Know what a podcast is not

There are a number of misconceptions about podcasting. Knowing what it is not before you start creating these will help you clarify your goals, and clear goals leads to more powerful podcasting. Podcasting is not a real-time broadcast. It’s also not only for i-products or only delivered as audio.  You can also include video podcasts and enhanced podcasts, which present graphics or other video presentations in conjunction with screen apps and software like Camtasia.

Use a microphone

Don’t rely on what’s provided with your computer. Your audio quality is the most important component to your podcast’s technical success.  Without good, basic sound, you will sabotage your own product. Top quality microphones will pick up every noise—you may need correspondingly expensive sound editing equipment and a soundproof studio. 

Be yourself 

Don’t try to force your voice and delivery into something you’re not as you’ll sound artificial.  Some people are going to love the personality that unfolds in your voice.  Others are not. Podcasts with personality are your best means of gaining organic exposure.

Edit your podcast

All podcasts can be improved by post-production editing.  Cut out rambling, indistinct or distracting audio and pauses. Use intro music and add a verbal introduction or summary. If you want to be found, be searchable.  Use show notes, so people can see at a glance what your podcasts are about.  Use strong keywords in your show notes and video titles.

Redo, don’t just re-upload

Nothing puts people off and convinces them never to return faster than podcasts that don’t work.  Except corrections that aren’t successful. If your podcast is corrupted or contains some other serious defect, erase the post containing it completely.  Do not copy-paste any edited material from within the post.  Create a new post, permalink and upload.

Study the stats

Not just your own, but other people’s. And not just statistics, study categories on podcasting sites and networks to see what’s hot and trending. Don’t dismiss promoted or featured podcasts—sometimes this is a huge indicator as to the next or currently hot market.

Sohail Khan is the author of ‘Guerrilla Marketing and Joint Ventures’.



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